Insights on leveraging brands for business success. Outlooks on strategy, design, and implementation.

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Andy Dykstra joins as CEO, Americas

News - November 2023

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‘Jewels of Nespresso’ Royal Coronation Window Display

News - May 2023

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Free As A Bird

News - March 2023

By Adrian Pring, Strategy Director

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Beware of the Dancing Bear

News - September 2022

By Nicholas Griffin and Adrian Pring

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Principle rebrands Temenos to 'Everyone's banking platform'

News - July 2022

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The weakest link in brand development

News - May 2022

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Award-winning creative studio rebrands as Principle

News - April 2022

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Q&A with Founder and Chairman, Richard Butterfield

News - June 2021

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