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Insights on leveraging brands for business success. Outlooks on strategy, design, and implementation.

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Andy Dykstra joins as CEO, Americas

News - November 2023
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‘Jewels of Nespresso’ Royal Coronation Window Display

News - May 2023
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Free As A Bird

News - March 2023
By Adrian Pring, Strategy Director
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Beware of the Dancing Bear

News - September 2022
By Nicholas Griffin and Adrian Pring
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Principle rebrands Temenos to 'Everyone's banking platform'

News - July 2022
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The weakest link in brand development

News - May 2022
By Veb Anand
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Award-winning creative studio rebrands as Principle

News - April 2022
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Q&A with Founder and Chairman, Richard Butterfield

News - June 2021
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