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Insights on leveraging brands for business success. Outlooks on strategy, design, and implementation.

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Perspectives
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Revitalising employee experiences

Perspectives - July 2024
By Adrian Pring
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Andy Dykstra joins as CEO, Americas

News - November 2023
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‘Jewels of Nespresso’ Royal Coronation Window Display

News - May 2023
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Why Banks Need To Focus On Brand In Today's Environment

Perspectives - April 2023
By Veb Anand, Darlia Clark, and Antonia Gaynor
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Free As A Bird

News - March 2023
By Adrian Pring, Strategy Director
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CES & NADA - Automotive Trends

Perspectives - January 2023
By Damien Moore-Evans
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Journey to Zero

Perspectives - September 2022
By Victoria Woodings
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Beware of the Dancing Bear

News - September 2022
By Nicholas Griffin and Adrian Pring
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Principle rebrands Temenos to 'Everyone's banking platform'

News - July 2022
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The weakest link in brand development

News - May 2022
By Veb Anand
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Award-winning creative studio rebrands as Principle

News - April 2022
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Building Brand Culture

Perspectives - January 2022
By Adrian Pring, Strategy Director
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