Principle is strengthening its C-suite leadership with the addition of Andy Dykstra as CEO, Americas. Andy brings over 30 years of experience as a leader, and an expert in branded environments and brand transformation. Most recently, Andy was chief operating officer at Adrenaline and prior to that served as president at Priority, Inc.

Andy has a proven track record of leading diverse teams, driving growth, and delivering results for clients across a range of industries. Under his leadership, Principle in the Americas will fortify its core capabilities in program management and brand implementation while ensuring client success and organizational integration across all aspects of brand experience and brand transformation.

Principle strengthens its leadership in the Americas with a key hire in the U.S.

Principle global CEO Victoria Woodings says: “We have a strong foundation in the Americas led by our experienced teams in the US and Mexico. Andy’s appointment enhances our ability to anticipate the needs of our clients, and integrate across our company to deliver in these very dynamic markets.”
 
Andy Dykstra says: “I’m thrilled to be joining Principle. Our breadth of capabilities and geographic reach are a tremendous advantage. I’m looking forward to collaborating with my new colleagues, and our partners, to deliver both brand and business value to our clients across the Americas.”