Fiat

Stellantis embarked on the development of its first large-scale multibrand “Brand House” environment, bringing together all the automotive brands under one roof: DS Automobiles, Alfa Romeo, Peugeot, Fiat, Abarth, Jeep, Lancia, Opel, Citroën, Chrysler, Dodge and RAM, alongside two major service departments serving both mainstream and premium customers. This ambitious program required a coordinated and unified implementation approach within a highly complex environment where each brand needed to maintain its distinct identity while contributing to a cohesive customer experience. At the same time, the project introduced the new Stellantis Brand House concept, requiring the implementation of updated corporate identity standards across all brands. This added further layers of technical, operational, and scheduling complexity as the network transitioned to the new format. The opportunity was clear: support Stellantis in delivering a seamless multibrand retail environment, ensuring brand integrity, operational efficiency, and compliance across a highly articulated dealership ecosystem.

To address the complexity of this multibrand, multiformat environment, Principle delivered an integrated approach covering engineering, production, and installation. Our teams were responsible for the engineering and manufacturing of furniture, signage, and brand elements, ensuring full alignment with Stellantis’ new Brand House standards while maintaining the distinct identity of each brand.

Our approach included:

Brand House Concept Implementation

Teams rapidly familiarized themselves with the Stellantis Brand House concept, ensuring that each brand area respected the updated corporate identity guidelines while contributing to a coherent overall environment.

Engineering and Production of Retail Elements

Principle engineered and manufactured custom furniture, signage, and brand identity elements, ensuring consistency with corporate design standards while maintaining quality, durability, and scalability across the network.

Digital Installation Capability

As digital elements became an integral part of the new retail experience, installation teams were equipped with the technical knowledge, tools, and procedures required to manage digital integrations across multiple brands simultaneously.

On-site Technical Coordination

During installation phases, unexpected technical challenges required real-time problem solving. Electrical components and equipment were adapted to comply with local electrical regulations and standards, ensuring safe and compliant installation without impacting timelines.

Through rigorous project coordination and continuous communication with the client and partners, Principle ensured that each brand space was delivered with precision while maintaining a consistent and high-quality environment across the entire facility.

Despite the complexity of a multibrand environment and the introduction of new retail standards, installations have been progressing successfully across the Stellantis network. The program has:

• Enabled the rollout of the Stellantis Brand House concept across multiple brands

• Delivered complex multibrand retail environments under one roof

• Engineered and produced custom furniture, signage, and branded elements

• Integrated digital solutions and updated corporate identity standards

• Demonstrated Principle’s capability to manage long-term, large-scale automotive rollout programs

The installations began in 2022 and are part of a long-term implementation program scheduled to run until 2029, supporting Stellantis in transforming its retail network across Europe.