Broadview

Two major credit unions came together to create the new Broadview brand, impacting more than half a million members across the Capital Region of New York. The merger required a full brand conversion spanning branches, ATMs, and corporate offices on an ambitious 13 month timeline. The program demanded absolute consistency, cost efficiency, and precise coordination across dozens of internal teams, vendors, and stakeholders, while navigating strict security procedures, accessibility considerations, and multi scope technical requirements.

Principle delivered an end to end transformation that balanced disciplined execution with thoughtful, brand led design.

Our team completed comprehensive site surveys, planning, design engineering, and activation for all interior, exterior, and corporate environments. We produced material specifications, branding recommendations, and sign families supported by decision trees that ensured clarity and consistency across all locations.

Leveraging strong communication protocols and coordinated project management, while also managing multiple client suppliers we oversaw manufacturing and installation across 63 branches and 48 remote ATMs. Every step was engineered to maximize efficiency, uphold quality, and maintain the integrity of the new Broadview identity.

The Broadview brand conversion was delivered ahead of schedule and under budget, demonstrating the power of rigorous planning, cross functional alignment, and disciplined brand implementation. The result: a unified, high performing brand experience across all member touchpoints, ready to support Broadview’s future growth and strategic ambitions.